119 reviews found
img 2/5.0 20, Sep 2024

Delays in reporting and payout

I?ve been waiting on a payout for months and the process has been painfully slow. Every time I ask, I get vague answers or promises that it?s being processed. Also the reports on my wine holdings come late or sometimes not at all. For the amount they charge, the service should be much better. I don?t feel confident they?re managing my portfolio as actively as they say.


img 3/5.0 15, Sep 2024

Mixed feelings

Some aspects I liked?like the secure wine storage and easy onboarding?but others were frustrating. Valuations were inconsistent and often delayed. I don?t feel like I?m getting the full picture sometimes. Still waiting on a sale payout that?s taking longer than I thought.


img 5/5.0 11, Sep 2024

Trustworthy feel

They just come across as trustworthy. I had a gut feeling on the first call and it?s held true through the whole process.


img 4/5.0 06, Sep 2024

Cautious but fair

They?re cautious?which I like?but maybe too cautious for bigger gains. Still portfolio growth is steady. Customer service polite and helpful.


img 5/5.0 02, Sep 2024

They check in regularly

It?s not like they disappear after your money?s in. They check in now and then, offer updates or help if needed. I like that.


img 5/5.0 28, Aug 2024

Updates are meaningful

The updates they send actually say something useful. It?s not just filler, it?s specific to what?s going on in my portfolio.


img 5/5.0 24, Aug 2024

Didn?t oversell me

They offered suggestions but didn?t try to get me to buy a huge package right away. Let me start small and build trust.


img 5/5.0 19, Aug 2024

Documents well organized

I like keeping records clean and everything from them is tidy?contracts, invoices, reports, all clear and easy to store.


img 4/5.0 15, Aug 2024

Respectful team

They?re respectful and patient. Storage good, digital reporting okay though sometimes delayed. Trust them for steady medium-term growth.


img 5/5.0 10, Aug 2024

They think long-term

I like that their mindset is long-term value. They discourage quick exits and instead focus on building real wealth over time.


img 5/5.0 06, Aug 2024

Simple for non-experts

I don?t know a ton about wine or whisky but that hasn?t stopped me. They help make smart choices based on facts.


img 4/5.0 01, Aug 2024

Polite & honest

The staff is polite, honest about risks, not overselling. Market insight not super frequent, but when it comes, it?s helpful. Would like slightly faster valuation cycle.


img 5/5.0 28, Jul 2024

Portfolio growth is real

Was a bit skeptical at first but my holdings have gone up steadily over time. Their strategy makes sense and isn?t based on hype.


img 5/5.0 23, Jul 2024

You?re not left guessing

They explain things properly. When wine gets revalued or a fee shows up, it?s already been explained in advance.


img 5/5.0 19, Jul 2024

Very clean process

Everything from KYC to first investment was clean, no hassle. They walked me through each step and answered emails fast.


img 5/5.0 14, Jul 2024

Appreciate their patience

I took a while to decide and they never pressured me. Let me think, revisit, and ask multiple times. That patience sealed the deal for me.


img 1/5.0 10, Jul 2024

Regret joining

I truly regret ever joining Sureholdings. The communication was poor from day one and things just got worse over time. My valuation came way later than promised and there was always some excuse. I asked to sell part of my holdings and the process took way too long. Felt like they don?t care once you?ve put your money in. Would not suggest this to anyone serious about investing.


img 5/5.0 05, Jul 2024

Good long-term vehicle

Wine isn?t quick flip, and they were honest about that. But for long-term stability, I?ve found it works really well with them.


img 4/5.0 01, Jul 2024

Trusted advice

Advice is based on real data, not hype. They recommended a mix of regions which helped diversify. Platform has minor glitches but service good.


img 5/5.0 26, Jun 2024

Always respectful

I?ve asked some really basic stuff and they always respond respectfully. Never made me feel silly for not knowing something.


img 5/5.0 22, Jun 2024

Calm and rational advice

Even when market took a dip, they stayed calm and explained the bigger picture. No fear tactics, just rational advice.


img 2/5.0 17, Jun 2024

Support is not helpful

Honestly, the support team just doesn?t seem prepared. I had to explain my issue three times to different reps and still didn?t get a clear solution. They seem polite but not really trained well or maybe understaffed. It?s frustrating because the investment isn?t tiny, and you expect better communication when money is involved. The slow updates and lack of urgency made me question if my investment is being handled well.


img 5/5.0 13, Jun 2024

Solid returns so far

Started small just to test it out and was surprised to see decent growth in a year. Didn?t expect much honestly, but they?ve proven themselves to me.


img 4/5.0 08, Jun 2024

Straightforward startup

Setting up account and wine storage was simple and straightforward. No hidden terms. Valuation updates were sometimes delayed but nothing major. Overall feel positive.


img 5/5.0 04, Jun 2024

Felt valued from start

From first call, they made me feel like I mattered, not just another account. Took the time to understand what I wanted before making any suggestions.


img 5/5.0 30, May 2024

Great for beginners

I was totally new to wine investing and thought it?d be too complex. But they broke it all down and even helped me select lower-risk wines to start with.


img 3/5.0 26, May 2024

Could be more proactive

They are not bad to deal with, but I wish they were more proactive. Sometimes I didn?t hear from them for weeks and had to ask for my own portfolio updates. Service is polite, but not always timely. I expected more regular engagement.


img 5/5.0 21, May 2024

Easy to talk to

Team is approachable and not robotic like some firms. I?ve had real chats with them about risk and timelines, and they actually listen, not just read a script.


img 4/5.0 17, May 2024

Responsive support

Support team responds well though not instantly. But they always try to help with detailed answers. Portfolio growth fine, maybe wish for slightly stronger returns.


img 5/5.0 12, May 2024

Consistent performance

Been with Sureholdings for a couple years now and my portfolio has performed steady. It?s not skyrocket returns, but consistent and safer than stocks I used to gamble with.


img 5/5.0 08, May 2024

Focused and clear

Everything about them is focused and clear?from advice to storage to the exit plan. There?s no fluff, and I like that.


img 1/5.0 03, May 2024

Wasted my time

Honestly feels like a complete waste of time. I got promised regular portfolio updates and got none. The app is outdated, reports were delayed, and when I asked for clarification about my investment, nobody knew what was happening. After six months, still no clear idea of returns. Wish I never signed up because I gained nothing and spent too much time chasing basic information that should?ve been given upfront.


img 5/5.0 29, Apr 2024

Smooth digital platform

The platform?s easy to navigate. I can check my holdings, view reports, and message the team all from one place.


img 5/5.0 24, Apr 2024

Supportive advisors

Advisors are supportive without being overbearing. They explain options, not just tell you what to do. That makes me feel in control.


img 4/5.0 20, Apr 2024

No surprises

No surprise fees or charges, everything upfront. Support staff polite. Growth has been slow but steady. Their conservative approach suits my long-term plan.


img 5/5.0 15, Apr 2024

Ideal for passive investors

If you?re like me and want something stable and not time-consuming, this is ideal. I just let the experts guide.


img 5/5.0 11, Apr 2024

Gentle reminders

I?m not always on top of checking market values, and I appreciate the occasional reminder emails. Keeps me engaged without being spammy.


img 5/5.0 06, Apr 2024

Simple withdrawal

I had to cash out part of my portfolio last quarter and the withdrawal was processed within days. No hoops to jump through.


img 5/5.0 02, Apr 2024

No surprises

What they say is what you get. No unexpected deductions or late fees. That consistency builds trust over time.


img 2/5.0 28, Mar 2024

Disappointed with communication

Started out well, but things went downhill after the first few months. No regular check-ins, and when I asked about my portfolio status, I got delayed or vague replies. I felt like I had to chase them every time I wanted an answer. Also, the valuation timing is too inconsistent. I?m not saying it?s a scam, but it definitely doesn?t feel as professional as I expected from a service like this.


img 5/5.0 24, Mar 2024

Secure and organized

Storage, records, and valuations are all very organized. I?ve never lost track of anything and all documentation is proper.


img 4/5.0 19, Mar 2024

Great storage

The bonded warehouse storage gives me peace of mind. Secure and documented. Their platform could be a bit smoother but reports and support are solid.


img 5/5.0 15, Mar 2024

Courteous team

Everyone I?ve interacted with has been courteous and willing to help. Even when I ask beginner-level questions, they?re respectful.


img 5/5.0 10, Mar 2024

Smart strategies

They don?t follow trends blindly. They explain why something is a good buy now or better to wait. That shows real insight.


img 3/5.0 06, Mar 2024

Needs better digital tools

Their storage and safety seem solid, no complaints there, but the website and digital experience needs improvement. It feels outdated and hard to navigate at times. Also had issues logging in once. For a financial company, I expect a bit more tech-savvy setup.


img 5/5.0 01, Mar 2024

Easy to build portfolio

It?s easy to build and grow a portfolio here. They suggest good starting points and let you scale at your pace.


img 5/5.0 25, Feb 2024

Very transparent

You can always ask for clarifications on fees or values, and they give full transparency. That makes them stand out to me.


img 5/5.0 21, Feb 2024

Whisky picks were spot on

Tried their whisky suggestions for the first time last year and the bottles gained nicely in value. That gave me a lot of confidence.


img 1/5.0 16, Feb 2024

Not trustworthy

I really tried to give them a chance but it?s just not working. They said they were experts but I don?t feel like I got any expert guidance. Things were always delayed, nobody responded unless I followed up repeatedly, and I kept getting different answers every time. Feels very unprofessional. It?s hard to trust a company with your money when they act like they don?t know what they?re doing.


img 5/5.0 12, Feb 2024

Peace of mind

Knowing my wine is in secure, bonded storage gives peace of mind. I don?t have to worry about damage or theft.


img 5/5.0 07, Feb 2024

Solid team

Team is strong, responsive and clearly knows the wine market. I trust their judgment, and they?ve earned that trust.


img 4/5.0 03, Feb 2024

Clear but cautious

Everything is clear?fees, storage, sale process. They?re very cautious which is good for safety but returns are modest. I wish for slightly faster sales when I decide to exit.


img 5/5.0 29, Jan 2024

Custom approach

They didn?t throw me a standard investment pack. They actually asked what I was looking for first and built something around it.


img 5/5.0 24, Jan 2024

Fair pricing

Compared to some other platforms, I found their commission and storage pricing reasonable. No hidden charges.


img 5/5.0 20, Jan 2024

Good for long term

I?m in it for long-term wealth building, and Sureholdings supports that mindset. No hype, just smart advice over time.


img 2/5.0 15, Jan 2024

Good concept, poor execution

The idea of wine investing is what pulled me in, but the actual experience was disappointing. Website is clunky and hard to navigate. Had login issues that no one really solved. Also, when I asked for guidance on selling a portion, it took forever just to get a reply. I don?t think I?ll continue long term unless they improve on customer service and make the system easier to use.


img 5/5.0 11, Jan 2024

Reliable value updates

Their quarterly portfolio updates are actually useful. I compare them with online prices and they always match pretty close.


img 5/5.0 06, Jan 2024

Quick turnaround on sales

When I decided to sell a portion of my holding, the turnaround was quick and easy. They explained the timing and market reasons clearly.


img 3/5.0 01, Jan 2024

Some good, some not

I had high expectations from Sureholdings after reading reviews, and while some things are great like their transparency, the follow-ups are not regular. I had to wait weeks for a report that was supposed to come in days. Not terrible, just a bit disappointing.


img 5/5.0 28, Dec 2023

Very educational

I didn?t know a lot about fine wine before. Now I feel like I understand not just the investment, but also the product.


img 4/5.0 23, Dec 2023

Balanced guidance

Gained exposure to wine and whisky with balanced guidance. Fees reasonable. Some valuations came later, but overall I?m comfortable with their cautious strategy.


img 5/5.0 19, Dec 2023

Professional but warm

They're professional in everything but also warm and friendly. You feel like you?re dealing with real people, not just a company.


img 5/5.0 14, Dec 2023

No overselling

They don?t constantly push new things on me. When something worthwhile comes up, they explain it?but the choice is always mine.


img 5/5.0 10, Dec 2023

Smooth onboarding

I expected a lot of documents and delays, but setting up my account was really smooth. Everything was digital and quick.


img 5/5.0 05, Dec 2023

Trusted experience

Working with them for over 4 years now, and never had an issue. Even when markets shift, they stay calm and offer options, not panic.


img 5/5.0 30, Nov 2023

Always reachable

I've emailed on evenings and weekends and almost always get a response within a day. That?s rare for investment firms in my experience.


img 5/5.0 26, Nov 2023

Excellent clarity

Every report is crystal clear. From wine case valuations to sale summaries, everything is broken down line-by-line. I know where my money?s going.


img 1/5.0 21, Nov 2023

Bad customer service

Customer service was terrible. Every time I asked for support, they passed me between different people and no one gave a real answer. They promised returns and then didn?t even send proper valuation updates. Felt like I was totally in the dark. I tried to exit and that took forever too. Whole thing was more trouble than it was worth. I feel like I was wasting my time and money.


img 5/5.0 17, Nov 2023

Honest guidance

They don?t sugarcoat things. If the market?s down, they say it straight. I really value the honesty. It?s rare these days in finance world.


img 2/5.0 12, Nov 2023

Not what I expected

I was hoping for a smoother experience but it?s been frustrating more than not. The communication isn?t consistent and it?s hard getting a hold of someone when you need help. I had a simple question about fees that took over a week to answer. The storage is supposed to be secure, but honestly, I?m not too sure what?s going on with my account half the time. Needs more transparency.


img 4/5.0 08, Nov 2023

Friendly team

Team is friendly and respectful even I ask basic questions. They?re not pushy. Slight lag in some replies but transparency on everything still makes it worth it.


img 5/5.0 03, Nov 2023

Great for diversification

Adding wine to my investment mix was a new idea for me but Sureholdings made it accessible. The research they gave helped me feel confident. I'm happy I gave it a try.


img 5/5.0 29, Oct 2023

Patient and detailed

I had so many questions before starting and they were patient every time. They broke everything down in a way that was easy for me to follow. Never felt rushed or pushed.


img 5/5.0 25, Oct 2023

Long?term confidence

I?m planning to keep my portfolio for several years and I feel confident that Sureholdings will keep it secure, with timely support.


img 5/5.0 20, Oct 2023

No hidden costs

Everything charged is explained?storage, selling commissions, withdrawal. That transparency builds trust.


img 5/5.0 16, Oct 2023

Professional service

Their professional tone, clear docs and decent phone support made me feel I?m dealing with professionals, not amateurs.


img 5/5.0 11, Oct 2023

Friendly interactions

Every chat with James or staff is friendly. Even small things like wishing happy holidays feels personal.


img 1/5.0 07, Oct 2023

Confusing and stressful

This was supposed to be a stress-free investment, but it turned out to be the opposite. They don?t explain anything clearly. I didn?t even know where my wine was stored for the first few months. When I finally got an answer, it was vague. No proper updates, no real progress. Honestly, I feel misled. It?s been more confusing than helpful, and now I just want out completely.


img 5/5.0 02, Oct 2023

Helpful insights

Market insight emails are occasional but helpful. I don?t expect daily updates but this periodic insight is enough for me.


img 4/5.0 28, Sep 2023

Informative, not flashy

Their reports are informative and grounded. No hype, just facts. I?d appreciate more regular market commentary but they do deliver when notable changes occur. Good balance overall.


img 5/5.0 23, Sep 2023

Solid explanations

When I asked why one wine priced higher than another, they gave supply/demand context. Not words, facts. I liked that.


img 5/5.0 19, Sep 2023

Straightforward setup

Opening account was straightforward ? ID checks, warehouse selections explained easy. Felt confident from day one.


img 5/5.0 14, Sep 2023

Efficient transfers

Money arrived in my bank within few days after sale?no delays or missing paperwork. Smooth experience.


img 3/5.0 10, Sep 2023

Too conservative maybe

I understand being cautious, but I feel like their approach is too conservative. My portfolio hasn?t moved much, and when I asked about adjustments, I got general answers. Safe, yes?but it?s slow, and a bit boring. Expected slightly more interaction or active advice.


img 5/5.0 05, Sep 2023

Consistent follow?up

They follow?up after sending advice or quotes. I dont lose track of proposals. That consistency counts for me.


img 4/5.0 31, Aug 2023

Comfortable process

Setting up was comfortable and easy. The team answered questions without jargon. Storage safe. My portfolio grew slowly, not fast but that?s fine for me. Wish they gave more frequent insight emails though.


img 5/5.0 27, Aug 2023

Knowledgeable staff

Team seems knowledgable about both wine and whisky markets. They clarified trends without overstating.


img 5/5.0 22, Aug 2023

Good when selling

Used them to sell some older stock ? sale happened quicker than I expected, with good proceeds after fees.


img 4/5.0 18, Aug 2023

Solid service

Smooth onboarding, helpful digital platform and storage felt reliable. My returns were moderate but consistent. Only downside is occasional delay in reply but generally I feel seen and supported.


img 5/5.0 13, Aug 2023

Helpful for newcomers

As someone new to wine investment, they helped me understand basics. I did lots of research on my own but their explanations added confidence.


img 5/5.0 09, Aug 2023

Excellent communication

Emails always polite, calls confirmed with follow?up summary. I liked that level of detail.


img 5/5.0 04, Aug 2023

No pressure to sell

Never felt pressured into selling or buying. Advice is supportive but final decision is mine. That?s respectful.


img 3/5.0 30, Jul 2023

Ok service, slow response

Service is okay overall, but response time from the support team isn?t great. I had a few questions that took a while to get answered. The market updates are helpful but not frequent enough. Investment returns are modest. I?m still undecided if I?ll stay long term.


img 5/5.0 26, Jul 2023

Detailed reporting

Quarterly reports show valuations, market snapshot. I don?t always read deeply but I like knowing it?s there when I want.


img 3/5.0 21, Jul 2023

Decent but needs work

The team is respectful and try to explain things clearly, but I think they could improve communication. There?s a bit of a gap between what?s promised and what?s delivered. I wouldn?t say it?s a bad service, just not super smooth.


img 5/5.0 17, Jul 2023

Well?balanced portfolio help

They helped me mix Bordeaux with emerging regions, so not all eggs in one basket. I like that they widen slate responsibly.


img 5/5.0 12, Jul 2023

Flexible advice

They tailored recommendations based on my risk profile?more conservative picks for now. I liked that approach vs generic ?buy this?.


img 4/5.0 08, Jul 2023

Good clarity

They explain fees and process clearly before investing. I like that. Valuations reflect market but updates occasionaly are later than expected. Still I feel confident with them handling my portfolio carefully.


img 5/5.0 03, Jul 2023

Responsive team

Good experience ? team responds quick by email, phone. Even weekends sometimes! Appreciate that level of availability.


img 1/5.0 29, Jun 2023

Zero communication

From the moment I signed up, I felt lost. There was barely any communication. I had to chase them constantly for updates and they never really seemed to know what was going on. My portfolio wasn?t growing, reports were always late, and support just sent canned replies. For a service handling investments, the lack of attention is shocking. Definitely wouldn?t recommend it based on my experience.


img 5/5.0 24, Jun 2023

Clear fee structure

Fees were explained up front including storage and commissions. No surprise deduction. That clarity built my trust and felt honest.


img 3/5.0 20, Jun 2023

Not bad, just not smooth

I liked their cautious approach and secure storage, but the process felt too slow for me. Sales took longer than expected and I had to follow up few times to get updates. Returns were ok, but not very impressive over two years. Still, not the worst experience.


img 5/5.0 15, Jun 2023

Long?term partner

Been with them about 5 years now. There were ups and downs in returns but overall I?m comfortable they manage holdings carefully. Not a get?rich?quick but steady asset growth.


img 5/5.0 11, Jun 2023

Secure storage

I?m mostly concerned about storage conditions and paperwork ? they are thorough and responsive whenever I ask to confirm details. Never snapped at me even though I ask lot of questions.


img 5/5.0 07, Jun 2023

Trustworthy advice

Had questions about market trends; they gave balanced info (not hype) and pointed me to credible benchmarks. I liked that they didn?t rush, suggested holding longer sometimes.


img 4/5.0 02, Jun 2023

Well explained

They took the time to explain bonded storage benefits and customs. My portfolio returns fine. Just wish monthly updates were possible, quarterly is okay though.


img 5/5.0 28, May 2023

Investing in whisky now

Started off in wine but then diversified to whisky ? they helped set up that part of fund too. Didn?t feel overwhelmed, felt I got decent insight.


img 4/5.0 24, May 2023

Helpful but a bit slow

Team is helpful and patient explaining valuations. But sometimes responses take a day or two, which felt slow when i had urgent question. Overall good experience, secure storage and fair pricing gave me confidence.


img 1/5.0 19, May 2023

Extremely disappointing

My experience with Sureholdings has been nothing like I expected. They took ages to reply and half the time my emails got ignored. I had funds stuck after trying to sell my wine and no one really explained why. They promised updates but never followed through. I really regret trusting them with my money, it?s just been way too stressful and honestly, I feel totally let down.


img 2/5.0 15, May 2023

Slow and not responsive enough

I tried Sureholdings because the concept seemed interesting, but honestly the response times were too slow for me. I had to follow up multiple times just to get basic updates on my wine valuation. Felt like I was always waiting for someone to answer. The onboarding was okay, but after that, it felt like they kind of forgot about me. Needs better client follow-through in my opinion.


img 5/5.0 10, May 2023

Great support

I had a query about export fees and Sureholdings team explained clearly, no jargon. Took time over call to walk through the charges. Appreciate that kind of support.


img 5/5.0 06, May 2023

Personal attention

They regularly check?in on portfolio, not automated bots. Made me feel like a valued client. I did find storage cost a bit high but I also understand the bonded warehouse benefits. Overall still positive experience.


img 5/5.0 01, May 2023

Smooth sale process

Sold a case of my 2018 Bordeaux and service was really smooth. They handled shipping, sale & funds transfer without me stressing. They even gave market insight so I was comfortable with the timing.


img 3/5.0 27, Apr 2023

Good idea, but needs polish

The concept of investing in wine sounded exciting and they do offer a decent setup. But the communication can be slow and platform not the most user-friendly. Took me a while to get responses. I think they mean well, but maybe need more staff or support on hand.


img 5/5.0 22, Apr 2023

Friendly, easy to ask

James and team are friendly and always easy to ask if I need any update on valuations. I had small sale last month, money transferred timely. No hard upsell, just good info to make decisions.


img 4/5.0 17, Apr 2023

Trustworthy partner

Invested in fine wine portfolio last year. Sureholdings felt like a trustworthy partner, gave clear guidance on storage and taxes. Gains were solid but not impressive?honestly fair for long term. Reporting is frequent but sometime I have to chase small details.


img 5/5.0 13, Apr 2023

Good service overall

I opened account recently to diversify my investments in rare wine. The onboarding was fairly straight?forward, they even suggested bonded warehouse options. Not pushy at all, and follow?ups are personal which I appreciate.


img 5/5.0 09, Apr 2023

Reliable & prompt

Sureholdings always delivers prompt replies to my emails and phone calls. I invested in Bordeaux as starter then added whisky and they helped me track timing for best selling. Storage feels secure, overall a very solid experience.


img 5/5.0 04, Apr 2023

Helpful guidance

I?ve been working with Sureholdings for a couple years now. Their team gives helpful guidance on wine portfolios, storage is reliable and I feel comfortable asking even the small questions. Fees fair enough & I never felt rushed.


Sign In