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American Family Insurance

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amfam.com
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127 reviews found
img 5/5.0 02, Oct 2025

Solid reputation

Chose AmFam after reading reviews, and now I see why. Reliable, clear, and been around forever.

img 5/5.0 24, Sep 2025

Policies tailored to me

Didn?t feel pushed into a cookie-cutter plan. They helped build coverage that matches how I live.

img 4/5.0 12, Sep 2025

Informative but pricing confusing

Life insurance explained well, but quote ended up higher than expected. Rate structure a bit complicated. Will need to re-review.

img 5/5.0 31, Aug 2025

Loved the online policy tools

Updated my vehicle and address online with no problem. Whole thing took 5 minutes max.

img 5/5.0 19, Aug 2025

Felt human, not robotic

When I called support, they actually listened and didn?t read from scripts. Felt like a real person helping me.

img 5/5.0 07, Aug 2025

Consistent every year

Been with them 6+ years and never had a major issue. Service stays steady and honest.

img 1/5.0 26, Jul 2025

Confusing policies and hidden fees

Thought I had full coverage but later found extra fees and riders not clearly explained. Policy language confusing, had to call many times. Felt like they hid costs. Not recommended without careful fine print reading.

img 5/5.0 14, Jul 2025

Great for multi-car families

We insured 3 cars and got some savings, but the customer service is what made us stay. Very friendly and patient.

img 5/5.0 02, Jul 2025

Supportive after storm

Our roof got damaged in a storm and the rep helped step by step. Repairs went easy with no rush or drama.

img 4/5.0 21, Jun 2025

Nice roadside support, slower arrival

Roadside tech was polite. Waited 45 mins for tow. Not bad, but felt longer while stranded.

img 5/5.0 09, Jun 2025

No random fees

No surprise charges or hidden stuff. What I saw in the quote is what I paid. That kind of honesty matters.

img 5/5.0 29, May 2025

Roadside assist worked

Tried roadside for first time and the tow showed up in 30 mins. Wasn?t flawless but got me out of a bind.

img 5/5.0 17, May 2025

Good mobile alerts

Their app keeps me reminded of payments and policy stuff. Simple little alerts that actually help.

img 4/5.0 05, May 2025

Agent friendly, portal glitchy

Agent was great with explaining flood rider. Portal had issues uploading photos. Got resolved, but it slowed things down.

img 5/5.0 22, Apr 2025

Respect for my time

They always call on time and appointments never feel dragged out. Super convenient for busy people like me.

img 1/5.0 11, Apr 2025

Claims took forever and poor communication

Home claim took over a month for adjuster visit. After that, no updates unless I chased them. Repairs started late and dragged on. Felt disorganized and slow, no value for customers.

img 5/5.0 30, Mar 2025

Always respectful

Asked lots of questions about jewelry coverage. They stayed kind and explained everything clear.

img 5/5.0 18, Mar 2025

Trustworthy local help

I like having a real office I can visit. My rep remembers our names and that means something.

img 5/5.0 06, Mar 2025

Quick and calm support

My car broke down on a trip and support talked me through the whole process. Very patient and helpful.

img 2/5.0 22, Feb 2025

Poor customer support experience

Billing questions took many calls and long holds. Different reps gave different info, so I had to repeat myself often. Website and app sometimes crashed. Felt like I did most of the work. Needs improvement.

img 5/5.0 08, Feb 2025

Awesome for young families

As a young couple with kids, we found good rates and coverage that fits. Agent didn?t try to upsell anything.

img 5/5.0 27, Jan 2025

Clean and easy to follow

All paperwork was easy to read. No tricky terms or hidden details. That really helped me feel confident.

img 5/5.0 16, Jan 2025

Life policy with no hassle

Life insurance process went easier than I thought. Agent always answered my calls and updates were fast.

img 4/5.0 04, Jan 2025

Good discounts, enrollment took time

Teen driver discount saved me money, but setup took longer with lots of emails. Once live, it worked fine.

img 5/5.0 24, Dec 2024

Smooth switch from old provider

Transferring from State Farm went easy. Rep handled cancelation too. I didn?t have to deal with the hassle.

img 5/5.0 12, Dec 2024

Family-like service

Our rep treats us like people not policy numbers. Checked in after a storm even though no claims filed.

img 4/5.0 01, Dec 2024

Smooth claim, lacks communication

Windshield claim processed fast, repair shop was good. But no updates till I called. Wish they were more proactive.

img 5/5.0 19, Nov 2024

Never felt pressured

The agent gave space to decide without pushing. Just gave facts and followed up respectfully.

img 5/5.0 07, Nov 2024

Loved the fast setup

Setup renters policy online in under 15 mins. Email confirmation came right away. Real simple.

img 5/5.0 28, Oct 2024

App works like a charm

From billing to ID cards, the app just works. No crashes or glitches yet, which is rare for me honestly.

img 1/5.0 25, Oct 2024

Long waits and broken promises

Promised call back after claim but never got one. Waited long on hold multiple times. When I spoke to someone, they seemed disinterested. Claim still unresolved after weeks. Very disappointed by their care level.

img 4/5.0 15, Oct 2024

Supportive after storm, slow cleanup

Hail damage response quick, but repairs delayed waiting on contractor. End result was fine.

img 5/5.0 13, Oct 2024

Long-time customer

Been with them over 10 years. Through a few accidents and claims, they?ve stayed dependable and respectful.

img 3/5.0 02, Oct 2024

Mixed feelings

Agent was friendly signing up, but claim felt impersonal. No updates unless I asked. Not rude but less personal than expected. Expected better follow-up.

img 5/5.0 01, Oct 2024

Got what I needed

I just needed basic coverage and that?s what I got. Nothing flashy, just fair and clear.

img 5/5.0 21, Sep 2024

Easy policy renewals

Got early reminders and made some changes easy through the portal. Whole renewal felt smooth and stress free.

img 5/5.0 19, Sep 2024

Was nervous but it went well

I was nervous switching providers, but AmFam handled it smooth. No regrets at all.

img 5/5.0 09, Sep 2024

Adjuster was very helpful

After a tree hit our garage, the adjuster came in 2 days and explained all clear. Took time, but we felt supported the whole way.

img 5/5.0 07, Sep 2024

Stayed in contact

Even after signing the policy, my agent checks in. I don?t feel forgotten like with other companies.

img 1/5.0 29, Aug 2024

Never got my refund

Canceled policy but still charged another month. Called multiple times for refund but no result. Promises made but nothing changed. Frustrating, don?t recommend if you want easy billing or quick refunds.

img 4/5.0 26, Aug 2024

Good coverage, slower paper mail

Home and auto coverage are solid. Still get too many paper mails that take long. More digital would help a lot.

img 5/5.0 18, Aug 2024

Insurance that listens

Asked about flood insurance and agent didn?t just say ?not needed??they listened and explained inland flood rider. Felt understood.

img 5/5.0 14, Aug 2024

No nonsense claims

Got a chipped windshield and the process was smooth. No extra steps or delays. Very efficient.

img 5/5.0 05, Aug 2024

Fair rates overall

They?re not always the cheapest, but I think the value is good. Claims are handled fast and agents don?t give me a hard time.

img 5/5.0 02, Aug 2024

Straightforward agent

Agent told me exactly what I needed and didn?t upsell anything. Really respected that.

img 3/5.0 25, Jul 2024

Not bad, not great

Not terrible but not smooth either. Took back and forth to approve cracked windshield claim. Had to resend docs twice. Got done but could be better.

img 5/5.0 22, Jul 2024

Flood rider saved me

Had a basement flood and my flood rider saved me big money. So glad my agent talked me into it.

img 5/5.0 14, Jul 2024

Good cross-state help

I moved from MN to WI and my policy updated smoothly. Had a few bumps but overall the changeover was handled better than I expected.

img 5/5.0 10, Jul 2024

Polite and respectful

After my husband passed, they transferred the policy gently. No rush, just kindness. That meant a lot to me.

img 5/5.0 01, Jul 2024

Family oriented feel

Felt like our agent really understood our family?s needs. Checked seatbelt coverage for kids, which I wouldn?t have thought to ask.

img 1/5.0 27, Jun 2024

Poor handling after accident

Claims process after accident was a nightmare. No clear instructions, adjuster slow and unhelpful. Paid more out of pocket than expected. Don?t feel supported during stressful times.

img 4/5.0 20, Jun 2024

Helpful person, slightly confusing forms

Agent was kind, but some condo forms were hard to understand. Got it sorted, but clearer paperwork would help.

img 5/5.0 15, Jun 2024

Billing system is fair

I needed to move my due date and they didn?t hassle me. No fee, no drama. Just helped.

img 5/5.0 06, Jun 2024

Clear communication

Got reminders about due dates and policy changes through email and text. I like staying in the loop without needing to chase them.

img 5/5.0 04, Jun 2024

Family feels safe

We?ve got auto and home with them and I feel better knowing we?re protected. Peace of mind for my kids is huge.

img 2/5.0 26, May 2024

Disappointed with claim delays

Filed a hail damage claim and waited over two weeks for an adjuster. Communication was poor, and updates were slow. Repairs took longer than told. Frustrating process, not sure if I?ll stay with them.

img 5/5.0 23, May 2024

Good with military moves

I?ve moved states multiple times and they made switching my policy easy. One call, and it was done.

img 5/5.0 15, May 2024

Tech-savvy insurance

DriveMyWay program is modern and interactive. I check it weekly and it helped lower my rate. Technology works well here.

img 5/5.0 12, May 2024

Straightforward process

Insurance usually confuses me, but this time it didn?t. The forms were easy and I didn?t need to ask much.

img 5/5.0 04, May 2024

Veteran friendly service

Got military discount applied fast when I moved. Didn?t even have to ask twice. Appreciate the respect for veterans.

img 3/5.0 30, Apr 2024

Could use better online help

Had trouble updating address on app, no live chat answer. Had to call which was annoying. Rep helped but wish more was online and smoother.

img 5/5.0 23, Apr 2024

DreamFearlessly mission resonates

Their campaign about protecting dreams actually makes sense. Agent explained it too. Gave me a good feeling about the brand.

img 5/5.0 18, Apr 2024

Easy life insurance setup

Applied for term life and it was straightforward. Agent didn?t push, just gave options. Happy with outcome.

img 4/5.0 11, Apr 2024

Thoughtful agent, renewal hike

Agent added jewelry coverage and was caring. Premium increase at renewal was steep, though explained. Hard to manage on tight budget.

img 5/5.0 06, Apr 2024

Car repair was smooth

After my fender bender, they handled repair shop details and followed up. Made the whole mess way easier.

img 1/5.0 29, Mar 2024

Hidden charges on renewal

Renewal bill surprised me with extra fees I wasn?t told about. No clear explanation from customer service. Felt like they wanted more money without notice. Very unhappy with transparency.

img 5/5.0 25, Mar 2024

Trustworthy company

They?re upfront. Even when my rate went up, they explained why. It wasn?t fun, but I respected the honesty.

img 5/5.0 18, Mar 2024

Smooth rural coverage

Living rural always makes insurance tricky, but they understood my farm policy needs and delivered quick. Really appreciated agent?s insight.

img 1/5.0 14, Mar 2024

App and website always crashing

App and website barely work. Pages freeze and errors pop up when I try to upload docs or check policy. Customer service said known issue with no fix timeline. Tech side is a big letdown in 2025.

img 3/5.0 09, Mar 2024

Fair service, but not quick

Overall okay but not fast. Took over a week to schedule roof inspection after storm. Staff was nice but seemed overwhelmed. Expected quicker help.

img 5/5.0 02, Mar 2024

Agent explained every line

My agent broke everything down in plain terms. Felt like I actually understood my policy for once.

img 5/5.0 27, Feb 2024

Great disaster response

Flooded street in our area and AmFam brought mobile trailer to inspect homes. Very efficient. Felt supported in a bad moment.

img 5/5.0 20, Feb 2024

DriveMyWay is cool

The DriveMyWay program helped me track habits. Got safer and even scored a credit at renewal. Cool idea.

img 5/5.0 14, Feb 2024

Commercial policy done right

Opened a small shop and needed commercial policy. Agent helped adjust it to match my needs. Didn?t feel confusing or stressful.

img 2/5.0 06, Feb 2024

Claims process very confusing

Filing a claim was stressful and confusing. Paperwork unclear, adjuster slow to respond. Got conflicting answers. Felt left in the dark. Disappointed, lowered confidence in future coverage.

img 1/5.0 31, Jan 2024

Rude customer service reps

Customer service reps sounded annoyed and gave little help. Put on hold many times, no follow-up. Online portal was glitchy, couldn?t access docs. Really disappointed with the unprofessional experience.

img 5/5.0 25, Jan 2024

Great home insurance

Bought our first house and AmFam made it easy. We got good coverage and the rate felt fair for what we got.

img 5/5.0 19, Jan 2024

Easy to get quotes

Wanted info about life insurance and the agent emailed several options. No pressure, just guidance. Still deciding but happy so far.

img 5/5.0 14, Jan 2024

Roadside came fast

Got a flat at night and roadside showed up in under 40 minutes. I was honestly surprised it was that quick.

img 5/5.0 08, Jan 2024

Young driver discount

Got good student and volunteer discounts as a teen driver. Saved quite a bit. It?s nice they reward safe and responsible young drivers.

img 5/5.0 02, Jan 2024

Helped my parents too

I referred my parents and their agent helped them switch pain-free. They?re happy, which makes me glad I referred.

img 5/5.0 30, Dec 2023

Responsive agent always

Claire is my agent and she even texted back on a weekend when I lost my ID card. So responsive, I?m impressed.

img 5/5.0 21, Dec 2023

Good mix of coverage

I like that one agent handles my car, home, and life insurance. Makes it all easier and less to keep track of.

img 4/5.0 17, Dec 2023

Life policy easy, medical form messy

Life insurance setup was simple. Medical forms were confusing, had to ask questions more than once. Needs streamlining.

img 3/5.0 09, Dec 2023

Decent coverage, pricey renewal

Coverage was good, no issues with service, but renewal rate jumped without warning. Reason given, but still felt unfair. Unsure about renewing.

img 5/5.0 05, Dec 2023

Helpful senior discounts

At 60+, the agent helped me get the best rate with defensive driver discount. I felt like they were patient and not rushing.

img 5/5.0 27, Nov 2023

Adjuster was so kind

After a storm damaged our roof, the adjuster came fast and walked me through everything. Super helpful.

img 5/5.0 24, Nov 2023

Reliable home coverage

My home claim after hail was handled fast. Adjuster was nice and helpful. Repairs got moving sooner than expected.

img 5/5.0 15, Nov 2023

Respectful customer care

Whenever I call, they answer with patience. Even billing was explained without making me feel dumb.

img 1/5.0 12, Nov 2023

Terrible claim experience

Filing a claim after my car got hit was horrible. Took weeks for contact, info was confusing, and I got mostly voicemail. Repairs took too long. Felt ignored the whole time. Worst experience with any insurer.

img 5/5.0 04, Nov 2023

Nice teen driver program

Signed my daughter up for the TeenSafe program. She?s more cautious now and we got a discount too.

img 5/5.0 31, Oct 2023

Committed to community

I really respect that AmFam gives back to local causes and children hospitals. It?s nice knowing your premiums support more than just coverage.

img 5/5.0 23, Oct 2023

App is surprisingly good

Expected the app to be meh, but it works great?even on my old Android. Claims, docs, all in one place.

img 5/5.0 19, Oct 2023

Transparent pricing

Rates were clearly explained and no surprises when I renewed. I liked seeing the bundling savings upfront.

img 4/5.0 11, Oct 2023

Friendly staff, renewal shock

Staff is kind and helpful. Was surprised by renewal price increase. They explained it but still hard to budget.

img 4/5.0 08, Oct 2023

Coverage is solid, premiums rising

Good coverage from bundling. Minor car claim handled fine. Premium increased at renewal, agent said it's common now. Still hoping for steadier rates.

img 5/5.0 28, Sep 2023

MyAmFam app wins

The app makes everything easier?pay bills, ID card, upload docs. I use it often and it?s honestly one of the better insurance apps.

img 5/5.0 26, Sep 2023

Walked me through flood rider

Didn?t think I needed flood insurance, but my agent explained it well. Ended up being the right call later.

img 5/5.0 16, Sep 2023

Good for self employed

As a freelancer, I needed flexible business coverage and they got it. Felt like they understood what I needed and didn?t overcharge.

img 5/5.0 14, Sep 2023

Reliable for years

Had them since 2015 and they?ve been steady through everything. Rates don?t jump wild and help is always a quick call away.

img 5/5.0 04, Sep 2023

Solid financial strength

I like that they?re AM Best A rated and Fortune 500. Been with them since 2019 and never had serious issue. Feels like a solid company.

img 5/5.0 02, Sep 2023

Helped in tough time

My house caught fire and they stepped in fast. We were stressed but the adjuster made things move smooth. Thankful beyond words.

img 3/5.0 25, Aug 2023

Confused by claim steps

The claim process was more confusing than I expected. Had to follow up many times and got different answers each time. Adjuster polite but slow.

img 5/5.0 21, Aug 2023

Digital tools are great

Using the MyAmFam site and app has been easy. I pay bills, download docs, and track claims without calling. Love that.

img 5/5.0 13, Aug 2023

Helpful customer service

I had a billing issue and called?rep was super nice and rescheduled payment easily. Didn?t expect it to be that simple.

img 3/5.0 08, Aug 2023

Billing mistake cost me

Charged double one month and took several calls to fix. Agent apologized but refund delay was frustrating. Mistakes happen but could be faster.

img 5/5.0 01, Aug 2023

Quick policy changes

Bought a new car and needed changes same day. They updated premium and I had the ID card in app in like 10 minutes.

img 5/5.0 29, Jul 2023

Kind people, fast claim

My car was totaled in a crash and they were very kind throughout. Took a bit for payout but they kept me informed. Felt respected the whole time.

img 5/5.0 21, Jul 2023

Good coverage options

I added umbrella policy and agent walked me through everything. No sneaky fees or hidden stuff. Setup was quick and clear.

img 5/5.0 17, Jul 2023

Top tier response

My windshield cracked and they processed everything the next day. Barely had to follow up. Great response time.

img 5/5.0 06, Jul 2023

Discounts saved me money

The Teensafe program helped lower our renewal. It?s a simple app and easy to use. Honestly, didn?t expect it to work so well.

img 5/5.0 03, Jul 2023

Took time to educate

Agent sat with me and explained life insurance in ways I could actually get. That?s rare and appreciated.

img 4/5.0 27, Jun 2023

Good service, slower responses

Agent always polite and explains well. Took a bit longer to approve home repair after hail. Not terrible, but response could be quicker.

img 4/5.0 22, Jun 2023

Trustworthy claims process, minor delays

Fender-bender claim handled well. Adjuster clear, repairs fine. Just took few more days than expected.

img 5/5.0 18, Jun 2023

Friendly claims process

Filed a claim after fender-bender, got a call from adjuster the next day. They explained things clearly. Took a little while but honest.

img 5/5.0 10, Jun 2023

Fair value for what I get

Rate isn?t cheapest but service and tech are worth the price. Never felt ignored or rushed.

img 4/5.0 02, Jun 2023

Nice discounts, mobile needs polish

Discounts helped, app is handy but slow at times especially loading photos. Still works, but can be better.

img 2/5.0 29, May 2023

Renewal price surprise and poor explanation

Renewal premium jumped a lot. Tried calling for clear answers but got vague replies. Felt like no one wanted to help. Had to shop elsewhere. Coverage okay, but communication and pricing hurt trust.

img 5/5.0 22, May 2023

Easy quote and sign-up

Got quote online, then agent called same day. No pressure, just help. The website and app both worked smooth for me so far.

img 5/5.0 13, May 2023

Auto claim was fast

Filed a claim and had the repair check within a week. Used the app mostly. Quick and smooth.

img 5/5.0 07, May 2023

Caring local agent

My agent Tom actually called to check in after an accident. Felt personal. I also got DreamKeep Rewards, which was a nice surprise.

img 5/5.0 02, May 2023

Took care of everything

After an accident, they dealt with the other insurer and set up repairs. I barely had to do anything.

img 5/5.0 28, Apr 2023

Great auto and home bundle

I bundled auto and home and got nearly 20% off. Agent was helpful, explained things well. Felt like they cared, not just tried to sell.

img 5/5.0 20, Apr 2023

Made it easy to understand

I?m not good with insurance lingo but they kept it simple. Never felt dumb for asking questions.

img 4/5.0 15, Apr 2023

Reliable but could improve app

Been with AmFam for 5 years, mostly happy. Recent water damage claim went fine, but the app crashed when uploading receipts. They fixed it, just hope it?s more stable.

img 4/5.0 05, Apr 2023

Easy billing, some delays in claims

Online billing is easy. Home leak claim took a week for adjuster to arrive. Happy with result, just slower than hoped.

img 5/5.0 03, Apr 2023

Smooth claims touch

I've been with AmFam for 3 years and my recent hail claim was handled quick. My agent Lisa kept me updated evry step. Not perfect but felt cared for.

American Family Insurance

Life feels more secure under our roof because when you're fully protected, you can focus on enjoying the goals you've worked so hard to reach. From home to auto and everything in between, your insurance needs are just a click away. Visit our website to discover how we're dedicated to protecting, restoring, and supporting what matters most: your dreams.

Address
American Parkway 6000
53783
Madison
United States

Website
amfam.com

Email
socialcare@amfam.com

Telephone
1-800-692-6326

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